HOW TO USE FACEBOOK TO REACH EXACTLY THE CLIENTS YOU ARE LOOKING FOR
You are good at what you do. Now, how do you get the right people to know it without spending a lot of time and money? Facebook is an excellent way to deliver the right message at the right time to the right people. And, most important for a busy person like you, it’s easy. No, really. It’s easy.
// User friendly
// Pinpoint Targeting
// Simple production
// Easy to track
// Cost Effective
You can tie Facebook into the most sophisticated marketing plans, or the back-of-a-napkin type of plan. To show you how easy, let’s execute a back-of-the-napkin type of plan. You or one of your people can do this over lunch. Ready? Here we go.
STEP 1: CREATE A FACEBOOK PAGE FOR YOUR BUSINESS.
Go to facebook.com/pages/create and follow the directions. They’ll walk you all the way through it.
STEP 2: CREATE GOALS FOR YOUR ADS
You have a business plan. You know what you want to achieve. So translate those goals into goals for your Facebook ads. Facebook calls them S.M.A.R.T. goals—specific, measurable, attainable, relevant, and timebound. Your goals will help you choose the right kind of ad.
STEP 3: CHOOSE AN OBJECTIVE FOR YOUR CAMPAIGN
Just choose the objective for your ad by clicking on the most appropriate to your needs. So easy!
STEP 4: CHOOSE YOUR TARGET AUDIENCE AND AD SPEND
The targeting is truly amazing with Facebook. The incredible detail can be daunting, so start by looking at your clientele right now. Create a quick profile of your key targets—the people you seem to attract the most of. Facebook is going to help you get more of those. Now, choose how much you want to spend. For as little as $10 a day you can start using Facebook.
STEP 5: CREATE YOUR AD
Once again, the site will walk you through every step.
STEP 6: PLACE YOUR ORDER
There will be a green button—click on it once you’ve built your ad. Facebook reviews and sends you an email to say you ad is a “go.”
STEP 7: CREATE A FACEBOOK ADS REPORT
This is where you see the power of Facebook come to life. Visit Facebook’s getting started site, go to Ads Manager and click Reports. You will get reports covering a range of metrics that lets you fine tune your approach quickly, testing multiple versions for little cost. You can run, review, revise and relaunch ads in days for little or no production cost and carefully controlled media costs.
It’s brilliant. Try it. Remember, you’re good at what you do. Facebook is a very easy and effective way to expose more people to your expertise.