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Executive Vice President

David Rueda

David Rueda is the executive vice president of LendingUSA, where he is responsible for business development and managing merchant sales and merchant engagement, including DSC relationships at Freshstart Lending. Currently reporting to the company’s CEO, David has held several positions including vice president of sales and vice president of operations.

Before joining LendingUSA, David was the vice president of business development at Stelle Audio and the director of sales and marketing for the House of Sillage, a privately owned fragrance company headquartered in Newport Beach, CA. He has been credited for growing the footprint of both previous startups to more than 40 countries. David has held management positions in large-scale companies like Louis Vuitton Moet Hennessy.

David is currently completing a Presidents and Key Executives MBA from Pepperdine University Graziadio Business School. He also holds a Bachelor of Science in business and global business management from the University of Phoenix.

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