The demand for cosmetic surgery is greater than ever. As medical technology continues to advance and cosmetic surgery gains greater awareness and acceptance in the mainstream, people have a better understanding of the benefits cosmetic surgery can bring and the positive impact it can have on their lives.
That’s great news for cosmetic surgeons and their practices — but only if they can get the word out about their services.
If you work in a cosmetic surgery practice, you already know the positive cosmetic surgery can change people’s lives for the better. But if people don’t know about the services you offer, you can’t help them. That’s why it’s so important to market your cosmetic surgery practice effectively. Here are a few ideas to consider.
Teaming Up
One idea to consider, especially if you’re just starting out, is to share space with another doctor that offers related services, such as a dermatologist or dentist. This allows you to benefit from an existing pool of patients, who may visit the other practice and need complementary services that you can provide.
This can help you expand your potential customer base significantly. By sharing space (and rent costs) and helping to promote each other’s practices, everybody wins!
Social Media
If you want to have a successful cosmetic surgery practice, a significant social media presence is a must. People look to the internet for advice on everything, and cosmetic surgery is a perfect fit for social media. Have regular Facebook posts about advances in the field. Offer promotions and information about new services on Twitter. Blog about your thoughts on the industry.
Having active social media accounts and making the effort to maintain them may be the most important way to get new business and retain old business in virtually every industry in the modern world, and cosmetic surgery is no exception.
One word of warning: as crucial as social media is to success in the modern age, as a medical professional, it’s important to adhere to HIPAA regulations and not release any information that can personally identify a patient on social media. Even thanking them for a positive review can potentially be seen as a HIPAA violation, as it confirms them as a patient.
Medical Financing Options
Another thing that can significantly boost your marketing efforts is by advertising the medical financing options you offer. It’s well-known that cosmetic surgery is rarely, if ever, covered by most insurance plans, so many people who could seriously benefit from cosmetic surgery may dismiss it out of hand, believing they simply can’t afford it.
If your marketing campaigns include a financing program that is easy, affordable and accessible to most patients, there’s a much better chance you’ll get a response. LendingUSA offers easy, point-of-sale lending options for cosmetic surgery offices and is exclusively endorsed by the American Academy of Cosmetic Surgery.
While you get your new and improved marketing efforts underway, it’s easy to learn how LendingUSA works and to sign up. Click here to schedule a 15-minute demo that will tell you everything you need to know.
